TRUFF, a luxury brand, began in 2017 as an Instagram account named @sauce. After identifying a trend for truffle-flavored products, TRUFF's co-founders created a line of upscale hot sauces in Southern California. TRUFF has been named twice to Oprah's Favorite Things list and is the best-selling hot sauce on Amazon. The brand's viral success is due to its unique flavor, bottle design, truffle-inspired cap, and organic social media strategy with over 600 million followers' worth of shout outs. TRUFF has also been featured on popular media outlets like CNN, Forbes, GQ, and more.
